Matrix Fitness is set to make a major impact at FIBO 2018, launching groundbreaking new products in every major category, highlighting a new goal-centric approach to technology and providing a variety of live demonstrations, interactive experiences and more. Show attendees and members of the media are invited to see everything Matrix has to offer by visiting stands C50/E51 (Hall 6), April 12-15 at the Köln Exhibition Centre in Köln, Germany.
“At this year’s show, we’re proud to be able to bring something new to every aspect of the exercise experience with focused and targeted solutions for our customers,” said Mark Zabel, Global Chief Marketing Officer at Johnson Health Tech/Matrix Fitness. “That means new offerings for cardio and strength, plus a major emphasis on group training and technology.”
Matrix will highlight a variety of new-to-market products and updated technologies at this year’s show, including:
Matrix is launching a new series of Training Cycles to help fitness facilities attract more riders to group cycling classes. Club owners can choose the CXC Training Cycle for the feel of a real outdoor ride, the CXM Training Cycle for enhanced metric tracking or the CXP Target Training Cycle for a unique display that uses vibrant color to gauge effort. This new series is set to redefine cycling classes in a way that appeals to both serious cycling enthusiasts and members looking for an exciting group exercise experience.
Show attendees get to experience the redesigned Ultra Series strength equipment with optional Intelligent Training Console. This intuitive interface sets fitness facilities apart with a guided, fully connected strength training experience that helps newcomers get started and enthusiasts who have plateaued continue to progress.
Matrix Connected Solutions
A newly positioned technology offering called Matrix Connected Solutions provides a complete digital ecosystem that gives club owners the flexibility they need to accomplish their specific goals. A variety of powerful hardware and software solutions enhance every aspect of the exercise experience for club owners, trainers, end users and service technicians, helping fitness facilities increase retention, build engagement, enhance differentiation, maximize ROI, boost revenue and improve acquisition of new members.
Connexus Functional Training System Expansion
The popular Connexus Functional Training System is expanding with Connexus Compact, Connexus Column, Connexus Step+ and a new Connexus Storage Station. The new modules provide the versatile performance that functional training enthusiasts love about the Connexus collection in efficient new designs that help club owners take advantage of unused space. “As an industry leader in group training and technology, we’re excited to present new products like our Training Cycles and our S-Force Performance Trainer and new solutions like Intelligent Training Console and Matrix Connected Solutions,” said Zabel. “Not only will they help clubs retain members at a higher rate, they’ll also provide exciting ways to tap new revenue streams.”